How to Easily & Perfectly Apply Eye Makeup for Mature Women (2024)

In this tutorial, I'll show you the best way to apply eye makeup for mature women. Eyes are the window to the soul and eye makeup helps accentuate your eyes.

As we get older, we develop darkness, discoloration, and fading all at the same time. When we use the right eye makeup with the right technique, we can bring back all that beauty in our eyes. Here’s how to do it!

I'm using products by Look Fabulous Forever, but you can recreate the same look with your own makeup.

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Tools and materials:

  • Eye primer
  • Tapered brush
  • Spoolie
  • Eyeshadow brush
  • Blending brush
  • Pencil or angled or smudge brush
  • Eyelash curler
  • Highlighter
  • Taupe eyeshadow
  • Light-colored eyeshadow
  • Charcoal shadow
  • Eyebrow paint or eyebrow gel
How to Easily & Perfectly Apply Eye Makeup for Mature Women (1)

Applying eye primer to mature eyes

1. Apply eye primer

The first step is to lightly apply eye primer on the eyelids. This helps to smooth out the lid area and removes any discoloration and darkness. It also helps the eyeshadow adhere better to the eyelid.

Use a tapered brush to smooth the primer on the skin.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (2)

Measuring eyebrows with a makeup brush

2. Fix brows

Brows are essential for expression and facial symmetry. Unfortunately, as we age, brows can lose their shape, density, and length. First, measure your brows.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (3)

The best eye makeup for over 60

Eyebrow length should line up with the base of your nose at the beginning and in a diagonal line from your nose to your temple. Use a brush to measure the distance.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (4)

Using a spoolie brush to neaten eyebrows

Once you’ve determined the best shape, run a spoolie over the brows to rein in any wiry or scraggly hairs and to move all the eyebrow hairs in a nice neat shape.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (5)

Applying eyebrow paint to fill in brows

Then apply eyebrow paint or gel in short feathery strokes. This product is more realistic looking than eyebrow pencil and less smudgy than shadow.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (6)

Eye makeup for mature eyes

Run the spoolie one more time to finish up the brows.

3. Apply highlighter

Gently apply the highlighter just below the eyebrows and below the outer eye to brighten the eye area and make those areas pop.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (8)

How to do eye makeup for older women

Pat the highlighter to soften any edges.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (9)

Applying eyeshadow to mature eyes

4. Apply eyeshadow

First, apply a taupe eye shadow using the eyeshadow brush in the eyelid crease. Start at the inside of the eye and work outward, placing a bit at the outside eye corner.

Blend with the fluffy or domed blending brush using a circular motion to soften any edges. Blending helps distribute the color evenly.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (10)

Applying a lighter eyeshadow to the inner eye

Now, apply a lighter color from the inner corner of the eye to the middle. Blend outward to the outer eye. If you’re using a cream shadow, you can use your fingers as the product is stickier than powder shadow.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (11)

Applying eyeliner for mature eyes

5. Apply soft eyeliner

Heavy mascara and eyeliner are aging. Here’s how to darken the base of the lashes easily without any heavy gloopiness.

Use a smudge, pencil, or angled brush that has short hairs and is relatively stiff. Dip the brush into charcoal shadow, tap off any excess, and gently press into the base of your lashes in several short strokes.

This is a much softer look than eye pencil and gives the same effect of depth without the heaviness. You can also do this on the lower lashes.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (12)

Using an eyelash curler on older eyes

Next, use an eyelash curler. Trap the upper lashes between the pads and press the curler. You can do this a few times to pump up the volume of your lashes. This helps to immediately open up the eye.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (13)

Applying mascara for mature faces

6. Apply mascara

Last, apply mascara. The idea is to thicken and lengthen the lashes without clumping. Move the mascara wand upward on the bottom of your lashes first, then downward on the tops of your lashes, and gently from side to side.

You can also put mascara on your bottom lashes to really open the eye.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (14)

How to apply eye makeup for mature women

Eye makeup for mature women tutorial

There you have it! Look at the difference eye makeup makes. Six simple steps and you have perfect eye makeup to highlight your beautiful eyes. Please let me know in the comments if this tutorial on how to apply eye makeup for mature women has helped you!

The author may collect a small share of sales from the links on this page.

How to Easily & Perfectly Apply Eye Makeup for Mature Women (2024)

FAQs

What eye makeup should a 70 year old wear? ›

But for a fast daily look, you really need only a light shade on the lids, a medium shade for the crease and a dark shade to double line over your pencil. It's the contrast of lighter lid, medium crease and very dark liner at the lash line that creates the illusion of bigger, more sculpted eyes.

How to make aging eyes look better? ›

“I always double line the eyes, starting first with a soft pencil in black or dark brown, which I blend out with a small firm eye brush,” she says. “I retrace that with a liquid liner or a soft eye shadow in the same color to intensify the effect. Liquid gives a clean, defined look, and powder a softer, smokier one.

How to apply eyeshadow over 50 step by step? ›

Tips from the pros!
  1. Apply a light-coloured eyeshadow on the inner part of the eyelid. ...
  2. Apply the same light shade under the brow bone. ...
  3. Use a darker colour to define the eye. ...
  4. Draw a light line of bold pencil (brown, plum or gray) along the upper lash line. ...
  5. Apply a coat of lengthening mascara to the upper lashes.

Should an older woman wear mascara on bottom lashes? ›

While there's no definitive rule against applying mascara on bottom lashes as you age, it's essential to do so with caution. Thick and heavy mascara application on lower lashes might draw attention to fine lines or create a droopy effect.

What color eyeliner should seniors wear? ›

While black remains a classic choice, there are a few other eyeliner colours that work exceptionally well for older women. Brown provides a softer and more natural appearance, complementing various skin tones. If you're feeling adventurous, try experimenting with vibrant hues like purple or green.

What is the best eyeliner for mature eyes? ›

Chanel eyeliner, Revlon Pencil Eyeliner, Phyto-Eye stick, Chantacaille eye liner and L'Oreal Paris Age Perfect eyeliner.

What is the best eyeshadow for older eyes? ›

Step three: As mentioned, the best eyeshadow for mature eyes is one which is matte. However, a shimmery shade can be used to add a glisten of highlight in certain spots. Dab the shade Celestial, Moxie, or Adorn into the inner corner of the eye and under the brow to give a final lift.

What makeup should I avoid for mature skin? ›

Avoid heavy eye makeup or bold lip colors, which can be overwhelming on mature skin. Stick to natural-looking makeup that enhances your features without overpowering them. DON'T Forget to Blend: Blending is key when it comes to makeup for mature skin.

What type of concealer is best for mature skin? ›

As a general rule of thumb, hydrating, radiant concealers are going to work better on mature skin types. “Matte formulas tend to enhance fine lines and can look very harsh on drier skin,” explains makeup artist Michele Shakeshaft.

Are cream eyeshadows better for mature eyes? ›

What type of eye shadow is best for mature skin? Cream eye shadow comes out on top every time. "[Creamy shadows] have a smoother texture and are less likely to settle into fine lines and wrinkles," explains Lisa Aharon, a makeup artist based in New York City.

How to make old eyes look younger? ›

Top Tips to make your eyes look younger
  1. Apply eye cream. Eye creams are specially formulated to address the unique needs of the delicate skin around the eyes. ...
  2. Eat well. ...
  3. Invest in a good concealer. ...
  4. Protect your eyes from sun damage. ...
  5. Get enough sleep. ...
  6. Blepharoplasty (eyelid surgery) ...
  7. Tear trough filler. ...
  8. Microneedling.
Oct 23, 2023

How to use eyeliner on older eyes? ›

6 Eyeliner Tips For Aging Eyes
  1. Create a Transfer Proof Base. ...
  2. Choose a Soft Eyeliner Pencil Over Liquid. ...
  3. Choose a Lighter Shade of Eyeliner. ...
  4. Smudge Your Eyeliner. ...
  5. Use Eyeliner Sparingly. ...
  6. Avoid Applying Dark Eyeliner On The Waterline.
Apr 18, 2023

Should 70 year olds wear eyeliner? ›

As we age, our eyelashes tend to thin out, and dark black eyeliner can accentuate this. Instead, opt for a lighter shade of eyeliner, such as a deep brown and charcoal gray, OR more fun shades like plum or sapphire blue. These shades will still define your eyes without overwhelming them.

What is the best cosmetic procedure for a 70 year old woman? ›

Botox or Dysport is essential during this decade to treat the lines in the upper face and around the eyes, but more importantly, to lift and hold the brows in place.

What kind of eyeshadow should an older woman wear? ›

Step three: As mentioned, the best eyeshadow for mature eyes is one which is matte. However, a shimmery shade can be used to add a glisten of highlight in certain spots. Dab the shade Celestial, Moxie, or Adorn into the inner corner of the eye and under the brow to give a final lift.

Is cream or powder eyeshadow better for seniors? ›

Like we mentioned, the best eyeshadow for mature eyes tends to be cream formulas, since they won't settle into fine lines. That said, it's a good idea to set cream products with powder formulas to avoid any transfer. You can do this for both your eyeshadow and eyeliner, by using a matte eyeshadow.

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